A Journey into German Watchmaking with STOWA
When people think of Germany, engineering, simplicity, and durability are often top of mind. STOWA is a microbrand that blends all three into a compelling watchmaking legacy. Since 1927, the brand’s story has represented more than just timekeeping—it’s about a timeless philosophy of design and craftsmanship.
A Brief History of STOWA
STOWA was founded in 1927 by Walter Storz in the town of Pforzheim, Germany. The brand name itself comes from the founder’s name: Storz Walter. During World War II, STOWA played a vital role by producing the massive Beobachtungsuhr (B-Uhr) pilot watches for the German Air Force—becoming one of only five manufacturers to do so.
In the post-war years, the brand remained true to its roots, producing functional, minimal, and enduring designs. In 1996, master watchmaker Jörg Schauer took over the company, ushering in a new era that honored tradition while embracing modernity.
“Made in Germany” Craftsmanship Philosophy
STOWA’s production continues today in Engelsbrand, a town near the Black Forest in Germany. Assembly, quality control, and even case machining are done in-house with great attention to detail and handcraftsmanship. While most movements are based on ETA and Sellita calibers, STOWA decorates and regulates them in-house to add a personal touch.
More recently, STOWA revived the historic DUROWE movements, reinforcing its role not just as a brand that assembles watches but as a true preserver of horological tradition.
Signature Collections
Antea
Inspired by Bauhaus principles, this collection is perfect for those who appreciate minimalism and geometric balance. Originally introduced in 1937, the Antea remains strikingly modern today. Available in both manual and automatic versions.
Flieger
One of the first names that comes to mind when talking about pilot watches. STOWA’s Flieger series features both Type-A and Type-B dial layouts, luminous hands, and oversized crowns—perfectly channeling classic aviation aesthetics.
Marine
Inspired by traditional marine chronometers, this collection is known for its clear dials and elegant simplicity. White enamel dials and heat-blued hands offer a refined vintage touch.
Partitio
Drawing on the functional designs of the 1930s, Partitio is ideal for everyday wearers seeking understated elegance.
TO1 TESTAF
STOWA’s most technical tool watch, featuring a TESTAF-certified titanium case. Robust and lightweight—a true performance piece.
A Note for Watch Enthusiasts
STOWA is highly regarded for offering exceptional value. Thanks to its direct-to-consumer sales model, prices remain competitive without compromising on quality. Attention to detail, top-tier materials, and historical reverence make STOWA a standout among microbrands.
Another major plus is customization. STOWA allows for personalized case back engravings, unique hand colors, strap choices, and more—letting collectors make each piece truly their own.
Who Is It For?
- Fans of Bauhaus and minimalist design
- Collectors interested in historically significant pilot watches
- Those looking for German-made craftsmanship and clean aesthetics
- Enthusiasts exploring unique and reputable microbrands
Where to Buy STOWA
STOWA sells exclusively through its official website. This ensures fair pricing and a direct connection with the brand.
STOWA Price Range
Prices vary depending on the model and specifications. For example, the Flieger Verus 40 ranges between €950 and €1,245, while the higher-end Flieger Original comes in at €2,990 to €3,146. Chronograph models like the Tempora Big Eye retail for around €2,990. For up-to-date pricing, visit STOWA’s official site.
This article marks the first installment in the “Silent Master of Time” series. Next up: a deep dive into Laco and its unique take on the German pilot watch tradition.